New Criticism & "The Self"

In my opinion, Bennett & Royle explain new criticism in a way that is very unique such that the reader experiences only the words on the page and does not relate to the author's background or ideological context of the text.  This concept is something new to me, and considering the new-critical lens is a method that I had not yet used.  As pertaining to "the self", it seems to me that this is referring to the text alone as being the only authority as to what the interpretation should be.  One should not look outside the text, or "read between the lines" to try to interpret what the author is trying to portray.  "The self" appears to imply that whatever the author intended for you to gain from reading his/her work will be contained in the words on the page.  Below is an image that I found online that does an incredible job of helping to describe "the self" as pertaining to the new criticism approach.  This is how I interpreted the text, and someone else may have got something entirely different out of it, but that is the purpose of this approach - to try to interpret the meaning based off the words on the page.

Image Credit:  dreamstime.com